You may have seen other music marketing platforms that promise to create campaigns automatically. song.so doesn't do this — and that's intentional.
The song.so Philosophy: Control Over Automation
While some platforms prioritize ease-of-use through full automation, professional music marketers demand something different: full control.
Here's why automated campaign creation doesn't fit song.so:
Professional Marketers Want Full Control
When you're spending real money on Meta ads, the details matter. Professional music marketers care deeply about:
Campaign Settings: Objectives, optimization windows, billing events
Audience Targeting: Geographic, demographic, behavioral, lookalike audiences
Budget Allocation: When and how Meta spends your money
Creative Testing: A/B testing different creatives, messaging, and targeting
Performance Monitoring: Tracking exactly what's working and what's not
Black-box automation strips away all of this control. Professional marketers won't tolerate it.
Who song.so Is Built For
song.so is designed for advanced users who already have experience running Meta ad campaigns. We focus on the one thing we do better than anyone: conversion tracking with 98% accuracy.
If you're already comfortable with Meta Ads Manager, song.so makes you dramatically more effective.
If You're a Beginner
If you don't have experience setting up campaigns yet, song.so alone isn't the right fit. But we have a solution:
🎓 Purchase the Instagram Ads Blueprint — $35
Our step-by-step guide teaches you everything you need to know:
How to set up professional campaigns from scratch
What targeting strategies actually work for music
How to structure your budget and audiences
Best practices from running 3.5M+ EUR in ad spend
Real examples from successful music campaigns
👉 Get the Blueprint: song.so/instagram-ads-blueprint
Once you complete the blueprint and understand how campaigns work, song.so's tracking technology becomes your competitive advantage.
If Ads Manager Isn't For You
If you prefer to avoid Meta Ads Manager entirely or you don't want to learn how campaigns work, then song.so isn't the right platform for you.
And that's okay. There are other services that prioritize automation over control. But if you want professional-grade results, you need to understand what's happening with your money.
The Trade-Off
Automated Platforms | song.so |
✅ Easy setup | ❌ Requires campaign knowledge |
❌ Limited control | ✅ Full control over everything |
❌ Weak tracking (70-85% EMQ) | ✅ Industry-leading accuracy (98% + 6.7 EMQ) |
❌ Ad blocker data loss | ✅ 100% ad blocker bypass |
❌ Black-box optimization | ✅ See exactly what Meta is doing |
Our Recommendation
If you want professional results from your music ad campaigns:
Learn first: Get the Instagram Ads Blueprint ($35)
Practice: Set up a few test campaigns in Meta Ads Manager
Track accurately: Use song.so's superior tracking to optimize
Scale: Double down on what works
This approach takes more effort than pure automation, but your results will be dramatically better.
Summary
We don't offer automated campaign creation because professional music marketers don't want it. They want control, accuracy, and transparency — and that's exactly what song.so delivers.
If you're just getting started, grab the blueprint. If you already have experience, song.so is your competitive advantage.