What's the Difference Between song.so and Other Platforms?
TL;DR: song.so tracks actual conversions. Other platforms guess.
The Problem with Standard Meta Pixel
❌ 30-50% of conversions lost due to ad blockers
❌ iOS 14+ limits tracking (Apple doesn't let Meta see all clicks)
❌ Meta uses "estimated" conversions (guesses)
❌ Algorithm optimizes on fake data
How song.so is Different
✅ 98% Tracking Accuracy - Captures clicks even with ad blockers
✅ Real Data - Shows actual Spotify saves, clicks, listener adds
✅ Server-Side Tracking - Data sent from your server, not browser
✅ AI Fingerprinting - Identifies users even without cookies
✅ Better Optimization - Meta's algorithm works with real data
Real Impact
With song.so, you see:
30-50% more conversions tracked
Lower cost per save
Better audience targeting
Proof that your ads actually work