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How Do I Set Up a New Release Campaign?

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Written by Philipp Lützenburger
Updated today

How Do I Set Up a New Release Campaign?

Setting up a release campaign is easy. Follow these steps:

Step 1: Go to Dashboard

Log in and click "Create Campaign" or "New Campaign"

Step 2: Enter Release Details

  • [Your Artist Name] - Your artist or band name

  • [Your Track Name] - The song you're promoting

  • Release Date - When the track releases

  • Music Links - Spotify, Apple Music, YouTube Music URLs

Step 3: Create Smartlink

song.so automatically creates a smartlink that redirects to your music on all platforms.

Step 4: Connect Meta Ads (Optional)

Link your Meta Ads Manager for conversion tracking.

Step 5: Save & Launch

Save your campaign and you're ready to run ads!

💡 Tip: Use the preview option to test your smartlink before sharing.

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