Module 11 | Based on Blueprint Course

This guide is based on the Instagram Ads Blueprint course. It covers essential strategies and tactics for running successful music ad campaigns.

Hey guys, I just want to give you a quick update of the latest version of our new Chrome extension, which is still in beta, but we added some exciting features. I just want to show you here real quick in this video. So you already know you're able to display real time conversions inside of Meta Ads Manager. So you can just pass by timing processing delay on the Meta server side so you can just see what's going on directly in here and see how accurate the matching is. So let's look into that campaign for example. Yeah you see we have free conversions over attributed by Meta today. Some conversions are still missing. Let's look for Yeah, the latest data here. So in this case, we have some overreporting on the Meta side in here. But in general, it's super helpful even in the first 24 hours when it comes to optimize and look how conversions are processed by Meta and you don't have to wait for several hours. So this is... same function as it was we added some languages currencies so make sure you are on the 1.7.6 you can download it here on the link below the video just or inside of your song.so tracking top there is the download button so yeah make sure you reinstall it download here developer mode has to be activated And then you can just load, unpack, maybe delete the old one, load the new one straight into and make sure you have campaign ID, ad set ID and ad ID visible in your columns. And also have this in this exact order. Campaign ID, ad set ID, ad ID, delivery, results, amount spent, cost per result. This is essential. Otherwise you won't see the bubbles in here or may they be empty. Okay. nothing new here it's also explained on that page here how to set this up okay the latest thing we added is this spotify for artists integration which is super helpful i will show you right now okay so we have this track here called kanda by lumayan um yeah as you see we have today yesterday we had a 90 click free rate it It's just optimizing at the start. You have these days, which is a little bit off. And then when Meta is optimizing with our data we send to them, it's going better and better. Then you have this country breakdown. And here you can see this country, France, for example, 87.1 click-through rate, 106 clicks to Spotify and stuff. So yeah, like more detailed information you can use. And on the other hand, we have this integration right now directly inside of Spotify for Artists. So we're not able to track streams or listeners and retention what's going on from Spotify. This is technically impossible through restrictions on their API. But what we can do is just insert our information from the Song.so database into Spotify for Artists like we're doing the same way on Meta Ads Manager. So we are able to see the actual song.so clicks inside straight inside Spotify for artists. So if you go to the audience tab you can just go to select listeners and then filter by source of streams and when it comes to source of streams just select artist profile and catalogue. These are streams generated or the total amount of actual persons listeners who are streaming on your profile. This is the same way how listeners came on Spotify through your ads. So it's quite similar to that. And if we select only this one, then just reload the page and you should be able to see Songso clicks and activate the green graph here overlaid on the original purple curve from Spotify. So you can have an idea of the curve is related to your ongoing promotions and active campaigns on the meta side. So this is what you can see on the audience level. And when it comes to track level, you can also click on track. If the graph is not showing or this is not showing, then just reload the page. So we are just receiving like URL parameters when it comes state range. You can see the save rate, the actual save rate just calculated by the ratio of saves to listeners. So this is Spotify related. But the Song.so clicks are actual the real clicks from Song.so only filtered for Spotify to the Spotify platform. So you can just overlay that to that specific time range here. I'm not sure maybe the other date ranges are still buggy but this is working and should be enough for the moment. You can see that here. And now let's filter for France for example. And then you can see that we have a much higher, yeah, just reactivate the graph so now it's matching. You see we have a 40% save rate in France. And the saves and the clicks are just very similar. Let's do it by Spain for example because Spain was also very... I think yeah Spain is number two. So go here Spain. Yeah as you can see there is it's a little bit higher but also quite high. But this thing here is not so effective. It's also good, but France is raising up much more here. So it's a good indicator to have France as super effective country for that type of campaign. When it comes to optimize, maybe do a secondary task duplicating the existing ad set and only task to maybe like top three, top five countries put in Spain, France, Portugal, Germany, whatever, in here and test how effective it is. Then you can go to locations as well. And I just implement here those countries already. So you can ignore the graph here. It's not relevant. But what is relevant is the amount of clicks from the specific countries, like 153 in here for France. And you see there are already... like 10x or quite 8 to 9x streams from this and we see it in the graph that there's a mass happening there's some algorithmic development already on France we are not able to break it down but I'm pretty sure that the radio ones are from France so you can optimize your campaign right now to the most effective countries this is what The Chrome extension now helps you to just compare. So now it's not showing you have to just refresh the page one more time. Then it's there. Just to compare the effectiveness of your meta ad campaign straight inside of your Spotify for artists. If you have any questions, use the intercom chat at the bottom right corner and I will help you to get the thing work.

Apply these strategies to your current campaign. Move to the next module for additional optimization techniques and advanced tactics.

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