Module 8 | Based on Blueprint Course

This guide is based on the Instagram Ads Blueprint course. It covers essential strategies and tactics for running successful music ad campaigns.

Welcome back. In the last video I've showed you how to set up a basic campaign structure for upcoming release. You can also use this structure for a back catalog campaign for existing release. It's just always the same and this is the basic campaign structure we recommend and also use in our daily work. Before we can go into how to add organic content, what I will show you in this video and also set up a second A-B testing targeting, remind to the disclaimer from the video before that for this testing purposes, I've only added five videos, which is not enough. We will recommend 10 to 15. So maybe we will find something organic. We are going to grab the five. duplicate it, then it's six and now call it organic. So what we are going to do here is not create ads, just use existing content, go to select content, then go to Instagram. And now you will see the reels you are eligible to advertise on. Matin never used the official audio from the library while uploading it. Sometimes it matches automatically afterwards. This doesn't matter, but yeah, it's always original audio, not official audio. Let's say, okay, this one here with the nine 100, 900 likes just edit here. Sometimes says the Instagram video has to be to upload Facebook first. Take some time. In the meanwhile, we can say the call to action back to listen now. As you see, it's not applying the setting from before since we switched from the dark or creating new one, new ads to the organic one, existing posts. So we have to remove those. enhanced AI features relevant content stuff we don't want here, but we can duplicate this one more time and then just say seven organic and then change content back to Instagram. So it says this again. This video here, I will remove it straight back because he's smoking a cigarette, which is against Meta's policy. Organic sometimes doesn't matter, but the advertising policy stuff is much more strict and we don't want to risk losing this ad account. So I will remove this and only focus on this creative here. Edit. Check. Then duplicate this with all creatives added to your original campaign. Yeah, we don't have existing reactions. And now we will do a broad targeting. So I just remove the hip hop one, GSA stays the same. We are going to, we also have this 20 euros here and after one, three, one, two, three days, we will, we will choose the winner. What we do here is just remove those interests and only add Spotify up here. You can, you can tell it's Spotify. We call it broad because it's only Spotify, which means music streaming related people. Yes, and you don't have to add this back. So this preview here is, this is not correct in the real preview, it would look fine. So this is a bug from Metasite here. Yeah, here it is correctly. Okay, so campaign is booked. We have two ad sets. We have to publish it again because one campaign two ad sets and six ads, five dark ads and one organic one each. Now we have to wait until the release. We will post more organic content now. At the moment we can add to the campaign. On release Fridays afternoon, we will check in and check Can we see already some impressions? Is everything correct? And is there also maybe one winner? And then we will run it until Monday. And on Monday, we will check in here and we'll do some optimization after a few days looking for what's the best creative, what's the best targeting and optimize the campaign. All right. So that's it. We're going to see us in the next video.

Apply these strategies to your current campaign. Move to the next module for additional optimization techniques and advanced tactics.

Refer to the FAQ section below or contact support for module-specific questions.