Skip to main content

How to Create Your First Release Campaign in song.so

P
Written by Philipp Lützenburger
Updated in the last hour

Campaign Structure: Campaigns, Adsets, Ads Explained

Module 6 | Based on Blueprint Course

About This Module

This guide is based on the Instagram Ads Blueprint course. It covers essential strategies and tactics for running successful music ad campaigns.

Key Content

Welcome back to another video and in this video I'm going to show how to set up everything for upcoming release. So imagine you are several days, one, two, three, four, five days before you release. This release is coming up tomorrow, enough time to show you how to set up that campaign. before the release is coming out. So everything is in place at Metasite and the campaign can start right now after midnight. So first of all, we are going into our Songso account and create a new track link. And here you're probably not pasting a track URL because we don't have it yet. We are saying, is this release upcoming? And then we are setting up the release. So I will paste in here, the artist name, if you have the artist already in it, then you can select it and it will automatically paste in the artist profile URL. If not, you can just fill it out here and the artist will be created afterwards. And then also go to your Spotify for artists account under upcoming and then copy the URI. This is the album URI. Every single has also an album URI with probably one track and what Songso does it is going to convert it at midnight automatically it get the track ID and then just search for all stores. So set up the cover artwork here, release date would be, yeah, this is already correct. Choose the next upcoming Friday. You can also edit it in here. Then we click on continue. So just adjust the position in here. You can choose between 101 or wide. I will choose this one here. So I hope it's updating. Yeah. And just preview it. So you have a countdown on here and people also can insert the data they will receive an email if the release is out automatically and also as mentioned before the the link will convert at midnight and also fetching all stores then. We already have an unlock gate created before I will explain this in another video. We have this one here and our campaign would be set up with this.

Implementation Steps

  1. Review the transcript content above

  2. Follow the step-by-step process described

  3. Implement in your ad account

  4. Track results with metrics outlined in the module

  5. Optimize based on performance

Next Steps

Apply these strategies to your current campaign. Move to the next module for additional optimization techniques and advanced tactics.

Have Questions?

Refer to the FAQ section below or contact support for module-specific questions.

Did this answer your question?