Skip to main content

Understanding Meta Ad Account Benchmarks: Real Data From Our 600K+ Ad Account

P
Written by Philipp Lützenburger
Updated in the last hour

6-Figure AdAccount Setup: Instagram Connection

Duration: 5-7 minutes | Prerequisites: Instagram account created

Overview

Before you can run any Instagram ads, you need to connect your Instagram account to a Facebook Business Manager. This is Meta's central hub for managing all your advertising assets. In this guide, you'll learn how to connect your artist Instagram account and prepare it for advertising.

Key Learning Outcomes

  • Understand what a Facebook Business Manager is and why you need one

  • Create or access your Business Manager

  • Add your Instagram account to Business Manager

  • Assign admin roles for security

  • Prepare your account for the next setup steps

Step-by-Step Guide

Step 1: Access or Create a Business Manager

If you don't have a Business Manager yet:

  1. Go to business.facebook.com

  2. Click "Create Account"

  3. Enter your business name (e.g., "[Your Artist Name] Music Marketing")

  4. Enter your business email and phone number

  5. Confirm ownership

If you already have a Business Manager:

  1. Go to business.facebook.com

  2. Log in with your Facebook account

  3. You should see your existing workspace

Step 2: Add Your Instagram Account

Once you're in Business Manager:

  1. Go to Settings (bottom left gear icon)

  2. Select Instagram Accounts (in the left menu under "Users & Assets")

  3. Click "Add"

  4. Choose your artist Instagram account from the dropdown

  5. Click "Add"

  6. You may need to verify via email or SMS — check your messages

Pro Tip: Make sure you have admin access to the Instagram account before adding it to Business Manager.

Step 3: Assign Admin Roles

Security matters. Assign yourself proper permissions:

  1. In Business Manager, go to Users

  2. Find your account name

  3. Click "Edit"

  4. Select "Admin" access for relevant assets

  5. This ensures you can manage campaigns without interference

What Happens Next?

Once your Instagram account is connected to Business Manager, you're ready for:

  • Step 2: Create an Ad Account (where your campaigns run)

  • Step 3: Set up conversion tracking with Facebook Pixel

  • Step 4: Create your first campaign

Common Issues & Solutions

Q: "I can't see my Instagram account in the dropdown"

A: Make sure you have admin access to the Instagram account on your personal account. If it's a business account you manage but don't own, ask the owner to add you as admin first.

Q: "I'm getting an email verification pop-up"

A: Click the link in your email or confirm the verification code via SMS. This confirms you own the account.

Q: "Do I need a separate Business Manager for each artist?"

A: No. One Business Manager can manage multiple Instagram accounts. This is useful if you represent multiple artists.

Checklist

  • ☑️ Business Manager account created or accessed

  • ☑️ Instagram account added to Business Manager

  • ☑️ Email/SMS verification completed

  • ☑️ Admin role assigned to your account

  • ☑️ Ready for Ad Account setup (next step)

Next: Create Your Ad Account

Your Instagram account is now connected. Next, you'll create an Ad Account—this is where your actual advertising campaigns run. This includes setting up your payment method, timezone, and currency.

Did this answer your question?